Advertising, Marketing & PR
Salma Habachi is a researcher specializing in consumer behavior, with a focus on the impact of technology on consumer experiences within the sports industry.
Her academic background includes contributions to projects on the metaverse, the application of gamification in professional environments, and participation in leadership programs such as McKinsey Forward, Intrapreneurs with Purpose by Harvard Kennedy School, and One Young World Academy.
Professionally, Salma has a solid background in digital marketing, having worked on content strategy creation, social media campaign optimization, and audience management through digital platforms. Additionally, she has experience in business development, identifying growth opportunities, establishing strategic partnerships, and leading initiatives for market expansion.
