Pilar Herrera Castro

Senior Retail Operations Manager at Pronovias

Pilar Herrera Castro is an experienced professional in clienteling and luxury fashion retail, specializing in client engagement, retention strategies, and event management. With a background at Pronovias and The Bicester Collection, she previously held senior roles at Burberry, focusing on private clients in Southern Europe. Pilar is also a professor and guest speaker on luxury and marketing topics. She holds master’s degrees in International Trade and Protocol & Events Management from Universitat de Valéncia and Universitat Ramon Llull, respectively.

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