Business
Pedro Utrera is a communications consultant and brand strategist specialising in the luxury sector, where he has successfully led the identity building and positioning of renowned premium brands at an international level. His experience covers both corporate communications — including public affairs, reputation management, CSR and crisis communications — and product communications, areas in which he has developed projects with a high global impact.
Since 2024, he has held the position of Managing Director at Alberta La Grup, a leading boutique firm in lifestyle management and luxury services. Previously, for more than 15 years, he was Director of Communications (DIRCOM) at LVMH, the world’s largest luxury group, where he was recognised with five Innovation Awards for his outstanding work.
Throughout his career, he has worked with some of the most iconic brands in the sector, including Moët & Chandon, Dom Pérignon, Belvedere, Ruinart and Hennessy.
Pedro holds an MBA, a Master’s Degree in Marketing and Communication, a Master’s Degree in Social Media, and a Bachelor’s Degree in Communication from the Autonomous University of Barcelona (UAB).
