Advertising, Marketing & PR
Graduate in Audiovisual Communication, specialized in Marketing. She is currently developing her doctoral thesis on Prescription Marketing at Universidad Rey Juan Carlos.
Her career began strictly linked to the media, working as a journalist in television and radio, before moving to positions of greater responsibility in management. After a period of training in advertising in Argentina, she led the Global Mind Agency in Madrid. She later moved to Shanghai, China, to oversee the opening of a branch of the group in Asia. Back in Spain, she headed the special advertising actions team at Globlomedia, part of Grupo Mediaset. She then worked as a digital strategy director in various agencies, earning multiple industry awards, until she established her own business specializing in prescription marketing: Rakka Comunicación.
