Advertising, Marketing & PR
PhD in Economics and Business Administration from the Universidad Pontificia Comillas (ICADE) and accredited as Assistant Professor. She has worked in advertising (at Tandem DDB Needham) and market research (at Dympanel-Kantar and Nielsen Marketing Research) and as a professor of Marketing subjects at the Universidad Pontificia Comillas (ICADE) and at ESERP Business & Law School (directing several final degree projects at both institutions). She is co-author of several books and has published several articles in scientific marketing journals.
