Javier González Martínez is a business strategy and growth consultant, and founder of Visual Factori, an award-winning firm recognised for its innovative approach to helping companies stand out and grow with strategic clarity. He is also co-founder of the GROWERS programme for SMEs and a trainer at Explorer by Santander X, where he supports early-stage entrepreneurs. With over 20 years of experience, he has worked with companies of all sizes across Spain and Europe.