Anders Kjong has built a solid career in the tourism and digital strategy sector. He is currently President Europe at WebBeds, where he previously held the position of Chief Commercial Officer for Europe, CIS, and Israel. Prior to that, he served as Digital Development Director at Globalia, leading the launch of a B2C travel platform. He was also General Manager of Ulyseo, a startup within the Globalia group, as well as founder and CEO of Witworks S.L., a consultancy specialising in digital strategy, marketing, and online sales.