Marketing
Ismael Arévalo brings a global, strategic perspective to his position as Chief Operating Officer at THB Hotels, where he is part of the team responsible for the group’s overall management. With more than a decade of executive experience in sectors such as hospitality, leisure, and franchising, he has led expansion, implementation, and management processes as both a master franchisor and a franchisee. Over the course of his career, he has headed multidisciplinary teams and achieved key milestones in business recovery and continuity plans.
